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Which Is The Best SEO Tools in 2023? SEMrush vs. Ahrefs vs. Moz;

    Which Is The Best SEO Tools in 2022? SEMrush vs. Ahrefs vs. Moz;

    Pick the best SEO Tools for you

    Choosing the best SEO tools to be able to make your website visible on search engines with more than 1.6 billion websites competing for visibility on search engines like Google. For any website to improve its reach on the Internet and also the visitors to the site, the Google ranking must be improved. Search engine optimization involves the use of different strategies to improve the number of visitors to a website by getting a high ranking in search results. A key feature of search engine optimization is making the content of your website easy to understand for users and search engines.

    Some of the best SEO tools include SEMrush, Ahrefs, and Moz. These best SEO tools can help you to choose the best keyword for your website content, increase traffic, find opportunities where other websites can link back to your website, gather information about your competitors, and measure your SEO progress.


    As a website owner, one essential tool you have to use is the search engine optimization tool. The best SEO tools are the most cost-effective way to reach new users, generate leads, and convert them to customers if done correctly.

    The best SEO Tools can help you achieve the following.


    You should search for keywords with little competition and a high search rate. These keywords are opportunities for your site to gain visibility quickly on search engines. A good or one of the best SEO tools will let you know if a keyword is worth it.


    Best SEO Tools should help you to identify websites where you can get links and improve your reach. Getting BACKLINKS can help you generate more leads to your site and also convert some of them to customers.


    You can use the best SEO tools to know what your competitors are doing e.g what keywords they are using, sales, lead generation, and traffic. Most of the time, all you have to do is to type in your competitor’s domain name into the site and it will bring out all the information you need.

    You can also make better keyword choices, optimize your content, and make a good strategy to oust your competitors in ranking.


    These best SEO tools will draw you close to the most effective to get the desired results. Make sure to spend your money on what brings the desired result while ignoring the rest.

    All three of the SEO tool are great options, however, there are some variations and differences which makes each of them more suited for a certain task.



    SEMrush comes with some tools that allow you to analyze your competitors’ websites and help you understand why they perform the way they are. It can also help you suggest keywords, as well as edit your site.

    You can see the keywords a website ranks and know the size of their organic and paid traffic by just inserting their URL into SEMrush. It also allows you to take a close look at their BACKLINKS, social media profiles, and lots more. You can also view the results in the form of a graph or stack.

    Ease of Use

    SEMrush gives you lots of data, but once you know which information is relevant to you the data becomes easy to read and interpreted.


    • Look for keywords.
    • Do an overview of your competitors.
    • View competitor’s ads.
    • Set standards for analyzing data.
    • Track positions.
    • Audit mobile performance.
    • Track organic keyword ranking.
    • Perform technical audits.


    SEMrush offers free trials for newbies who want to try out the tool for the first time, although the duration usually changes. They also offer paid plans such as Pro Plan, where you can run at most 5 projects, Guru Plan, where you can run 50 projects with some extra features, or Business Plan for at most 200 projects.


    SEMrush has one of the most powerful features an SEO software should have and is quite easy to learn and understand. SEMrush is a suite of tools consisting of twelve different tools which makes it very powerful and a good choice for companies and agencies.

    SEMrush is Best suited for large organizations and agencies as it can extract lots of data and can cost at least $1,000 a year. It is worth the try.



    Ahrefs is one of the premium best SEO tools that can carry out complex data analysis and research different keywords. They assert that they have access to the largest index of live backlinks of any tool in the market. They likely have the most correct data SEO because they invested a lot in data harvesting.

    The main features that make Ahrefs stand out are competitors’ website analysis or researching keywords. You can also get the difficulty scores of keywords, keyword ranking, and compare keyword ranking in mobile and desktop rankings. You can go very deep with your research using Ahrefs.

    Ease of Use

    To collect relevant data about a competitor’s websites, all you have to do is type the URL into the search query. The user interface is smooth and easy to use. You can view data in form of graphs and charts.


    • Research keywords.
    • Analyze content.
    • Audit websites.
    • Carry out competitive analysis.
    • Track Ranking.

    Ahrefs Pricing

    Though they offer no free plan, they offer a $7, 7-day trial plan meant for new users to try out the tool. The monthly plan costs $99 which gives individuals and companies access to enough features.

    The pricing can go as high as $999 monthly which makes it the most expensive in the market and worth it when put to good use.


    It is well known that Ahrefs has the most features when compared to other best SEO tools available.

    Although, Ahrefs might not be suitable for everyone, as it might be too expensive and sophisticated to use. Some agencies might need simpler tools for their work. If you are an individual or agency that takes SEO seriously and has the funds for it, then Ahrefs is worth the try.



    Moz is a software as a service company that specializes in developing tools like SEO software. Their authority metric has been used as standard for many years. Which is a reflection of their top notch service and they have continually improved on them.

    Moz Pro, an SEO tool has one of the best analysis and research tools currently.

    With Moz Pro, you can gather information about your competitor’s websites and SEO and SEMrush strategies. You can also perform market and keyword research in other to find good opportunities.

    Ease of Use

    One major strength of Moz Pro is its user interface. The color-coding and rating metrics make it easy to draw insights from data. You don’t need a lot of data from the site you wish to analyze. There is also a personal dashboard to view data about your website.


    • Comes with a keyword explorer.
    • You can perform technical audits
    • Optimize your content.
    • Track your ranking.
    • Utilize Chrome extension.
    • Check backlinks.


    Moz comes with a free trial for 30 days for newbies who wants to try out the tool. They offer a standard plan for $99 a month allowing to run up to 5 campaigns.

    Moz offers a generous 30-day free trial. After that, their plans start at *$99/month for their Standard Plan, which will allow you to run 5 campaigns. They also offer a medium plan for $179 per month, a Large plan for $249 per month, and a Premium plan for $599 per month. Moz also offers a 20% discount if you pay annually.


    Moz Pro has gained a reputation as one of the first SEO tools available. There is no need to ask if it can satisfy your needs, all you have to do is to check out the platform and maybe go for a 30-days free trial.

    Verdict on the best SEO tools

    So far we have looked at the features of all three SEO software. It’s time we crown the overall best.

    Before that, let’s compare all three by each feature.

    Keyword Research: Semrush wins this round based on the number of features it offers.

    Rank Tracking: Ahrefs presents the data in a well-organized dashboard better than the rest.

    Site Audit: Semrush is simple like Moz with advanced features like Ahrefs. 

    On-Page SEO: Moz and Semrush have equal strength here.

    Backlinks Analysis: Moz is more accurate than the rest although similar to Ahrefs in terms of functionality.

    Content Marketing: Semrush is the best here with its dedicated content tool.

    Overall, Semrush comes out top when you compare the number of features it offers for the price. Although Semrush and Ahrefs are both equal in terms of SEO.

    Frequently Asked Questions

    1. Which features can I access with a free trial?

    Semrush –  Pro and Guru plans, comes with a free trial available with limited features.

    Moz – All the features of the medium plan.

    Ahrefs – No free trial. $7 trial is available for lite and standard plan.

    2. Do I need a credit card to register for a free trial?

    Semrush – Yes.

    Moz – Yes.

    Ahrefs – No.

    3. How long does the free trial last?

    Semrush – one week when you register with the website and two weeks for those who use a special link.

    Moz – The free trial lasts for 30 days.

    Ahrefs – No free trial. but you can pay $7 for a one-week trial.

    4. Can I change my subscription plan to fit my needs?

    Semrush – You can increase and add or reduce your plan and the price will also be changed.

    Moz – You can add or delete subscription add-ons from the base plan.

    Ahrefs – You can change your subscription limits as you desire.

    5. Can I get a special discount for my non-profit business?

    Semrush – No special discount available but you can get a 16% discount annually for a subscription.

    Moz – Yes, a 75% discount. For all other types of businesses, a 20% discount can be given annually.

    Ahrefs – No discount available, although a 20% discount can be given annually.

    6. Can I get a customized plan?

    Semrush – Yes, the Enterprise plan can be customized.

    Moz – Yes, their Enterprise plan can be customized.

    Ahrefs – No.

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