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21 Best SEO Tools of 2023 (Ranked)

    21 Best SEO Tools of 2022 (Ranked)

    It may seem that SEO tools are a costly and time-consuming investment. But who said that building organic traffic has to be expensive? There are plenty of free SEO tools you can try out before investing in an expensive subscription.

    In fact, once you get started with SEO, you will find that you can use these free SEO tools to create and implement the best strategies.


    For those who want a low-budget SEO all-in-one SEO tool, the Mangools is the best bet for you. It features a set of five various SEO tools that helps you with keyword research, SERP analysis, rankings, and link tracking.

    Unlike the majority of SEO tools, Mangools never provides extra features that you may never use.

    Features include:

    • KWFinder
    • SERPChecker
    • SERPWatcher
    • LinkMiner
    • SiteProfiler

    Price: Mangools has three pricing plans:

    • Basic plan: $29.90/month
    • Premium plan: $39.90/month
    • Agency plan: $79.90/month

    2. Seed Keywords

    Seed Keywords is a tool you can use to research your keywords. This tool allows users to create search scripts and let others know what to look for in search engines to find script content.

    This way, users can collect data on the most frequently used search queries.

    Features include:

    • User-Interface and usage
    • Tutorial
    • Result/Report
    • Multiple Search Engines

    Price: Free

    3. Screaming Frog SEO Spider

    screaming frog

    Screaming Frog SEO Spider is a website crawler that lets you crawl website URLs, search for keywords, and analyze and review SEO technology and website.

    You can crawl 500 URLs for free or purchase a license for additional advanced features. Screaming Frog allows users to find broken links, find duplicate content, and create sitemaps.

    Features include:

    • Audit Redirects
    • Duplicate Content
    • XML Sitemaps
    • Analyze Metadata

    Price: Screaming Frog offers two pricing options:

    • Free: Crawls up to 500 URLs
    • Paid: £149/year

    4. Siteliner

    This site is a duplicate content checker page

    Siteliner is a site analytics tool that lets you explore and identify issues that affect the quality of your sites, such as duplicate content, broken links, and page size.

    Created by Indigo Steam Technologies, the team behind Copyscape, this tool reveals significant improvements that need to be made to the site to outperform its competitors.

    Features include:

    • Duplicate Content
    • Page Power
    • Broken Links
    • Reports

    Price: Siteliner offers two pricing options:

    • Free: Analyze up to 250 pages per month
    • Premium: One cent/page and can analyze about 25,000 pages per month

     5. FatRank

    SEO add-ons for Chrome such as Fat Rank make it easy to analyze your site’s performance. You can use the SEO keyword tool to find out the ranking of your keywords.

    You can add keywords to your search to see the ranking of each improved keyword on the page.

    Features include:

    • Unlimited Keywords and Domains
    • Graph Feature
    • CSV and PDF Reporting:

    Price: Free.

     6. WooRank

    As one of the best SEO tools, Woorank offers free and paid options for tracking and reporting marketing data. You can link to your competitors to find the keywords you are targeting and copy them.

    Make sure you understand the performance of your keywords over time in order to optimize your keywords for your users and search engines in the best possible way.

    Features include:

    • Keyword Tool
    • Site Crawl
    • SEO Monitoring.
    • Sales Tools
    • WooRank Extension

    Price: WooRank offers three pricing options:

    • Pro: $59.99/month
    • Premium: $179.99/month
    • Enterprise: $249.99/month

    7. SpyFu

    SpyFu has a great premium version, but some experts have told us about its free features. Once you get started, you can easily switch to a paid job when you start to succeed.

    You can easily see how many times a keyword has been searched each month, while easily determining how difficult it is to rank the keyword.

    Features include:

    • PPC Ad Rank Tracking
    • Monitor PPC Competitors
    • Keyword Grouping
    • AdWord Advisor
    • Keyword Spy Tool

    Price: SpyFu offers three pricing options with unlimited access to search results. The pricing plans start from $33 per month and range up to $199 per month if billed annually.

    8. Ubersuggest

    Ubersuggest does not need to be introduced. This SEO tool was created by marketing expert Neil Patel and has a solid reputation in the industry.

    It is basically a free SEO keyword research tool that helps you find a large number of long-tail keywords to extend the reach of your content.

    Features include:

    • Content Optimization
    • Competition Analysis
    • Keyword Analysis and Suggestions

    Price: Free.

    9. Moz

    Moz is arguably one of the best SEO tools out there. From site searches to ranking tracking, link analysis, and keyword research, there’s not much you can do with Moz.

    Provides basic industry metrics and suggestions for various page improvements.

    You can also install MozPro for advanced features or install the MozBar browser extension that allows your browser to use SEO analysis, Moz results, and Google SERP information.

    Features include:

    • Rank Tracking
    • Keyword Analysis
    • Backlink Analysis
    • Site Audits

    Price: Moz offers a 30-day free trial. The paid plans start from $99/month and range up to $599/month.

    10. Google Search Console

    If you want to improve your site’s Google ranking, what better way than to take advantage of Google’s SEO tool itself?

    Google Search Console (formerly known as Webmaster Tools) helps you understand Google’s perspective on your site, measure your site’s search traffic, and troubleshoot site mapping and indexing.

    With many data points and suggestions, the Google Search Console is the backbone of SEO. Note: Bing Webmaster Tools must be used with this tool.

    Except for Google Keyword Planner, which runs Google AdWords, Search Console is a must-have for all websites. This tool can be easily installed in WordPress using the Yoast SEO plugin.

    Features include:

    • Communication Channel
    • Control Center
    • Data Source

    Price: Free.

    11. Pitchbox

    Pitchbox is a complete solution that simplifies and automates the influencer outreach and content marketing processes. It helps you reach out to influencers and bloggers and ultimately gives you plenty of opportunities to build links.

    Features include:

    • Campaigns
    • Product Review
    • Email Templates
    • Opportunity Detail Screen
    • Workflow

    Price: Contact the vendor.

    12. Authority Labs

    Authority Labs is another very useful SEO tool with a very simple and easy-to-use interface. With Power Labs, you can easily create multiple websites and improve your SEO campaign.

    It also helps you get a location-specific ranking track to target your laser audience.

    Users can also track the SEO campaigns and strategies used by competitors in the market.

    Features include:

    • Global Tracking
    • Keyword Targeting
    • Free Trial
    • Daily Reporting

    Price: Authority Labs offers four pricing options:

    • Plus: $49
    • Pro: $99
    • Pro Plus: $225
    • Enterprise: $450

    13. Long Tail Pro

    Long Tail Pro is a keyword research tool that helps you find non-competitive keywords. These keywords help you get high conversion traffic online regardless of your niche market.

    It provides a summary of the excellent keyword suggestions along with the keyword competitiveness results. This SEO tool is ideal for beginners and start-ups.

    Features include:

    • Create Multiple Projects
    • Import and Export

    Price: Long Tail Pro offers three pricing options:

    • Agency plan: $98/month
    • Pro plan: $45/month
    • Starter plan: $25/month

    14. Ahrefs

    Ahrefs is one of the best SEO tools out there. Not only is it the second-fastest web crawler (after Google), but it also has the best user interface of any tool on this list.

    It is mainly used for backlink control, competition analysis, URL rankings, keyword searches, etc. Like SEMrush, Ahrefs also provides organic search reports for traffic analysis to competitor sites.

    Users then use the exported data for link building, keyword research, SEO strategies, ranking tracking, and content marketing. Bloggers use Ahrefs daily to find new backlinks and keywords to learn the ideas of their competitors.

    We especially love Keyword Exploration. You can use this tool to see how difficult it is for your keywords and related keywords to “categorize” against your target term.

    All of these amazing features make Ahrefs an extremely competitive SEO tool used by many SEO professionals and entrepreneurs around the world.

    Features include:

    • Ranking history
    • Content explorer
    • Amazing keyword tools
    • Monitor outbound links

    Price: Starts at $99/month.

    15. SEOquake

    SEOquake is one of the most powerful SEO tools and browser plugins that offer a large number of SEO metrics. It is especially useful when it comes to content marketing because it provides fast detailed information about any site.

    It provides important metrics such as several external links, Alexa ranking, Google ranking, industry age, SEMrush ranking, and more.

    Features include:

    • SEO bar
    • SERP overlay
    • Keyword analysis
    • Printing and export reports

    Price: Free.

    16. Sitechecker

    Sitechecker is a great webmaster that provides detailed SEO analysis to help you improve your SEO. Just enter your website URL and click analyze. When Sitechecker analyzes your site, you get information about traffic, backlinks, rankings, and more.

    Features include:

    • Daily backlink tracking
    • Rankings check
    • Website change monitoring
    • On-page SEO audits
    • Website traffic check

    Price: Sitechecker offers three pricing options:

    • Basic: $19/month
    • Startup: $29/month
    • Growing: $69/month

    17. GrowthBar

    GrowthBar is one of the simplest SEO tools out there. This allows users to see millions of keyword results, competitor backlinks, Google Ads data, and even Facebook ads.

    GrowthBar is a Google Chrome extension that can meet all your SEO needs from the Google Search Engine Results (SERP) page. In short, it is very fast and 100% intuitive. If you can do a Google search, you can use GrowthBar!

    Thanks to its simple user interface and powerful data set, it has become a popular choice for entrepreneurs, small businesses, and independent business owners.

    However, GrowthBar also has large companies such as Minted, Okta,, and Teepublic.

    Features include:

    • Organic research
    • Competitors’ metrics
    • Difficulty score
    • Word count

    Price: You can test out GrowthBar for 5 days for free, before upgrading to a paid subscription.

    18. Serpstat

    When it comes to SEO and digital marketing solutions, Serpstat is your surest solution. It helps you with almost everything, from SEO optimization to the implementation of advertising campaigns and content marketing campaigns.

    Serpstat performs keyword research, competitor research, PPC analysis, and more. The dashboard is simplistic, easy to use, and avoids complexity. It also helps website owners fully track their competitors’ backlinks.

    Features include:

    • Backlink analysis
    • Site audit
    • Website analysis
    • Keyword research

    Price: Serpstat offers four pricing options:

    • Lite: $69/month
    • Standard: $149/month
    • Advanced: $299/month
    • Enterprise: $499/month

    19. SEMrush

    SEMrush is a leading competition analysis tool that helps users measure their content against their competitors. Provides powerful metrics to help users get the best-performing pages, content, and keywords.

    SEMrush has helped many website owners and e-commerce entrepreneurs understand their competitors’ SEO strategies. This makes it one of the most popular SEO tools among small businesses.

    Its SEO tools provide great help for SEO, PPC, advertising campaigns, backlinks, keyword research, SERP, and more.

    Features include:

    • Organic research
    • Advertising research
    • Product listing ads
    • Traffic analytics

    Price: SEMrush offers four pricing options:

    • Pro plan: $99.95
    • Guru plan: $199.95
    • Business plan: $399.95.
    • Enterprise plan: Quote-based

    20. SEObility

    SEObility is a powerful all-in-one SEO software that helps you track your website and helps improve your SEO. SEObility makes it easy for entrepreneurs to improve their SEO ranking with daily updates and link-building tools.

    Also, it effectively crawls all the linked pages on your site for problems such as duplicate content and broken links.

    Features include:

    • Rank tracking
    • Keyword monitoring and on-page analysis
    • Local search results
    • Competitor comparison
    • PDF export and email reporting

    Price: SEObility offers three pricing options:

    • Basic: Free
    • Premier: $50/month
    • Agency: $200/month

    21. Advanced Web Ranking

    Advanced Web Ranking is one of the great SEO tools for groups trying to track a large number of keywords. The ability to track keywords at a very specific level (including SERP capabilities) and initial name references make it ideal for companies and internal groups.

    The tool not only supports Google, but it also supports Baidu, Yandex, Amazon, YouTube, and others, and can track 3,000 search engines and more than 170 countries.

    Advanced Web Ranking also performs detailed competitive analysis, including metrics such as market share, estimated visits, and discovery of new competitors.

    Features include:

    • White label reporting and export
    • Permalink creation
    • Keyword monitoring
    • Unlimited users
    • Local SEO analysis

    Price: Advanced Web Ranking offers four pricing options:

    • Starter: $49/month
    • Pro: $99/month
    • Agency: $199/month
    • Enterprise: $499/month

    Final words

    The best SEO tools can help you quickly improve your keyword rankings and search engines. When choosing a tool, make sure you know exactly what features (and costs) you need before making the final decision.

    Whether you are a blogger, SaaS company, or local company, you need 100% SEO tools to compete with search engines. Most of these tools come with a free trial so you can try them out before making a final decision.

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