13 best email marketing services of 2023

Email marketing has become popular and in fact, according to a recent survey, the average American citizen checks emails about 20 times each day. About 60% of people go to their emails before they do anything online, and even teens who are fans of social media, spend most of their time emailing. 

According to statistics, people prefer emails to contact their favourite companies over any other means of communication.  Therefore, you need to know the best email marketing services, especially if you have a business that you need to grow.

1. Constant Contact

Best for small businesses

Constant Contact is one of the top three email marketing platforms on the market.  There are affordable plans starting at just $20 per month. This price includes some important features, such as customizable and branded templates, e-commerce options, an email shopping cart installed on Shopify, and integration with WooCommerce.

With this email marketing service, you can import your contact list and run your email campaign quickly and easily. It also includes listing tools and targeting lists to assist you in getting started. The service works well with Facebook, Instagram and Google ads to its capabilities and Constant Contact has an easy-to-use marketing journal to keep everything up to date.

Here’s how to get started:

1. Go to ConstantContact.com and click on “Start your free month”
2. Set up your account
3. Add contacts to your email
4. Create, edit, and preview your emails
5. Schedule and send your emails
6. View the email analytics
7. Grow your subscriber list

Also, you can get 30% off with the promo code: SAVEQ419.

I recommend that you start with their email plan at $14.00/month, which is 30% off their regular price.

How to save the most:

• Plan: Email plan at $14.00/month
• Term: 12 months
• Total cost at checkout: $168.00
• Savings: $72.00

Try Constant Contact

2. MailChimp

Best for email marketing features

MailChimp is really one of the top email marketing platforms in the industry. It is a complete marketing campaign service that makes setting up, sending, controlling and optimizing email campaigns easier and faster. With a full CRM, it is easier to track all potential customers and leads, collect data as you go through sales, and provide critical email marketing information for your next steps.

Quickly and easily create campaigns in minutes with the help of pre-designed sections and templates.  Next, set up the automation so you won’t have to do this task again. MailChimp also includes robust analytics and reporting functions. You can readily see what works and what does not with real-time analysis or adjust your suggestions based on information in the database.

Here’s how to get started:

1. Go to MailChimp.com and click on “Sign up for free”
2. Set up your account
3. Create a list of subscribers
4. Design your signup form
5. Add your lead magnet to your welcome email
6. Change your mailing address
7. Create and send your first newsletter

Also, you can get 30% off with the promo code: fusion30.

I recommend that you start with their essentials plan at $7.00/month, which is 30% off their regular price.

How to save the most:

• Plan: Essentials plan at $7.00/month
• Term: 12 months
• Total cost at checkout: $84.00
• Savings: $35.88

Try MailChimp

3. ActiveCampaign

Best for fast automation

Although ActiveCampaign is not as popular as other email marketing services, it is still one of the best email marketing services in the business. ActiveCampaign features an incredible drag-and-drop email builder that lets you edit every aspect of your email for the perfect layout. This service also includes email segmentation, subscription forms, dynamic email content and business development.

ActiveCampaign also has some impressive functionalities like messaging, active email and targeted email. Email channels automate the process and convert potential clients into real ones. In addition, automatic email responses keep you in direct contact with your customers at all times.

Here’s how to get started:

1. Go to ActiveCampaign.con and click on “Start for Free”
2. Set up your account
3. Enable Site Tracking
4. Create a list.
5. Import contacts
6. Segment contacts
7. Create an email template and send a campaign
8. Build an automation
9. Create and manage a sales pipeline

Also, you can get 30% off with the promo code: CFEWQFXDX1KCWAB.

I recommend that you start with their basic plan at $6.30/month, which is 30% off their regular price.

How to save the most:

• Plan: Basic plan at $6.30/month
• Term: 12 months
• Total cost at checkout: $75.60
• Savings: $32.40

Try ActiveCampaign

4. Benchmark

Best for easy customization

Benchmark is one of the best email marketing services that offer free and paid plans. The free plan includes a number of responsive email templates, customizable signup forms and list-based automation. If you are looking for additional features, upgrade to a premium account. The good news is that Benchmark prices are more flexible, so you can choose the number of subscribers and use only what you need.

When you start benchmarking, you will enjoy it. The editor is just amazing, simply drag and drop. You can personalize any part of your email or use custom templates at any time. This service also includes good marketing automation, such as welcome emails, abandoned shopping cart emails, and tracking lines. Monitor user activity to help or encourage customers to stay in the sales channel.

Here’s how to get started:

1. Go to Benchmark.com and click on “Start a Free plan”
2. Add contacts to your email
3. Create, edit, and preview your emails
4. Schedule and send your emails
5. View the email analytics
6. Grow your subscriber list

Also, you can get 50% off with the promo code: MARCH 21.

I recommend that you start with their basic plan at $6.30/month, which is 50% off their regular price.

How to save the most:

• Plan: Basic plan at $5.95/month
• Term: 12 months
• Total cost at checkout: $71.40
• Savings: $71.40

Try Benchmark

5. AWeber

Best for simple email marketing

AWeber is one of the best email marketing services available. It includes a wonderful set of features like autoresponder, responsive email design, split testing and more.  AWeber also offers more than 700 stunning email templates. Alternatively, you can customize the layout using a simple built-in drag-and-drop processor.

AWeber has a host of great reporting tools to help you make the most of your marketing campaigns, RSS feeds that automatically send new posts, and split lists to send you more accurate emails.

Here’s how to get started:

1. Go to AWeber.com and click on “Sign up”
2. Set up your first list.
3. Import your subscribers.
4. Build a signup form.
5. Create and send an email.
6. Automate with AWeber.

Also, you can get 15% off with the promo code: LP90.

I recommend that you start with their pro plan at $13.73/month, which is 15% off their regular price.

How to save the most:

• Plan: Pro plan at $13.73/month
• Term: 12 months
• Total cost at checkout: $164.76
• Savings: $29.04

Try AWeber

6. Oracle Bronto

Best for medium businesses

Oracle is familiar with state-of-the-art software and the email marketing automation software is ideal for this combination. Bronto is a cloud-based program that can increase your customer engagement, conversions and sales. This platform is the perfect, stylish and professional experience you would expect from an Oracle product. In addition, Bronto has many features to make email marketing faster, better and more effective than ever before, making it one of the best email marketing platforms in the industry.

Bronto is integrated into any e-commerce system and you are not restricted. In addition, you can use the simple drag-and-drop editor in creating custom looks and feels for mailing lists, messages and templates.

Here’s how to get started:

1. Go to Bronto.com and click on “Get Started”
2. Set up your Bronto account
3. Import contacts
4. Build a message with the message editor
5. Preview and send a message
6. Create a webform
7. Build a workflow.

Since this company does not publish its pricing plans, you have to contact them for tailored pricing plans.

Try Oracle Bronto

7. ActiveTrail

Best for better engagement

ActiveTrail is another worldwide cloud-based email marketing program.  With billions of emails sent as of now, ActiveTrail claims to be the flagship with advanced marketing solutions, customizable designs, and great delivery rates across all industries.

And ActiveTrail really provides everything you want from an email marketing service.  From the highest success rate of A/B testing to the willingness to utilize lead forms and form builders, from personalized email to photo editors, birthday campaigns and more, ActiveTrail can help you out.

Here’s how to get started:

1. Go to ActiveTrail.com and click on “Get Started”
2. Set up your first list.
3. Import your subscribers.
4. Build a signup form.
5. Create and send an email.
6. Automate with ActiveTrail.

Also, you can get 30% off with the promo code: SPRING30.

I recommend that you start with their basic plan at $136.5/month, which is 30% off their regular price.

How to save the most:

• Plan: Basic plan at $136.5/month
• Term: 12 months
• Total cost at checkout: $1638.00
• Savings: $702.00

Try ActiveTrail

8. VerticalResponse

Best for customization

VerticalResponse has been helping businesses manage and improve their email marketing campaigns and customers for almost 20 years. Of course, from social media to landing pages, surveys and email campaigns, VerticalResponse is a robust tool for creating, managing and optimizing your marketing efforts.

From automails and autoresponders to custom email layouts and advanced reporting, Vertical Response has the tools at your disposal.

Here’s how to get started:

1. Go to VerticalResponse.com and click on “Get Started”
2. Set up your first list.
3. Import your subscribers.
4. Build a signup form.
5. Create and send an email.
6. Automate with VerticalResponse.

Also, you can get 20% off with the promo code: PPC50.

I recommend that you start with their basic plan at $8.80/month, which is 20% off their regular price.

How to save the most:

• Plan: Basic plan at $8.80/month
• Term: 12 months
• Total cost at checkout: $105.6
• Savings: $26.4

Try VerticalResponse

9. SendinBlue

Best for growing your audience

SendinBlue is one of the best email marketing platforms and is perfect for those who want personalization, efficiency and smart automation of their email marketing campaigns. This service offers features for developing a campaign from start to finish. Start with a professional email template or create your own template from scratch. Use the drag-and-drop editor to complete your design. Then customize your content with advanced personalization features.

Here’s how to get started:

1. Go to Sendinblue.com and click on “Sign up”
2. Complete your profile information
3. Import your existing contacts.
4. Schedule your first campaign.

Also, you can get 50% off with the promo code: BLUEFRIDAY2020.

I recommend that you start with their lite plan at $12.5/month, which is 50% off their regular price.

How to save the most:

• Plan: Lite plan at $12.5/month
• Term: 12 months
• Total cost at checkout: $150.00
• Savings: $150.00

Try SendinBlue

10. GetResponse

Best for content marketing services

GetResponse goes far beyond the average email marketing service. In fact, it offers a variety of features and services that only improve team productivity and profits. GetResponse takes things to the next level with features such as seminar hosting, integrated customer retention software and custom IP addresses.

Here’s how to get started:

1. Go to GetResponse.com and click on “Get Started”
2. Set up your first list.
3. Import your subscribers.
4. Build a signup form.
5. Create and send an email.
6. Automate with GetResponse.

Also, you can get 10% off with the promo code: GRSAVE10.

I recommend that you start with their basic plan at $13.5/month, which is 10% off their regular price.

How to save the most:

• Plan: Basic plan at $13.5/month
• Term: 12 months
• Total cost at checkout: $162.00
• Savings: $48.00

Try GetResponse

11. ConvertKit

Best for marketers

ConvertKit is a powerful email marketing service for professional bloggers, writers and marketers. It is very easy to use and has tons of features.

The unique features of ConvertKit make it easy to provide content and incentive updates via email subscription forms. It also comes with an easy-to-use autoresponder system that lets you send drip emails from their email services.

Here’s how to get started:

1. Go to ConvertKit.com and click on “Sign up”
2. Set up your account details.
3. Create a form.
4. Add the form to your website.
5. Send a welcome series using automation.

Also, you can get 7% off with the promo code: TEAWITHCANDY.

I recommend that you start with their creator plan at $24.00/month, which is 7% off their regular price.

How to save the most:

• Plan: Creator plan at $24.00/month
• Term: 12 months
• Total cost at checkout: $288.00
• Savings: $60.00

Try ConvertKit

12. Drip

Best for online stores

Drip is a robust email marketing business platform for e-commerce, bloggers, and digital marketers. They provide a wide range of tools to facilitate marketing automation, sales targeting processes and personalization.

Their email platform provides seamless integration for all top website builders, including WordPress and WooCommerce.  This makes it easy to add pop-ups and subscription forms to your site to get more leads.

Here’s how to get started:

1. Go to Drip.com and click on “Get Started”
2. Set up your first list.
3. Import your subscribers.
4. Build a signup form.
5. Create and send an email.
6. Automate with Drip.

Also, you can get 15% off with the promo code: DRIPLOVESME.

I recommend that you start with their basic plan at $16.15/month, which is 15% off their regular price.

How to save the most:

• Plan: Basic plan at $16.15/month
• Term: 12 months
• Total cost at checkout: $193.80
• Savings: $34.20

Try Drip

13. MailerLite

Best for beginners

MailerLite is designed for small businesses and users searching for cheaper but robust email marketing software.

The easy-to-use editor, landing page, and form builder make Mailer Lite a tool for beginners.  However, you need to get used to understanding when to use a segment or combination.

Here’s how to get started:

1. Go to MailerLite.com and click on “Create my account”
2. Complete your profile.
3. Verify your website.
4. Import your subscribers.
5. Build a signup form.
6. Create and send an email.
7. Automate with MailerLite.

Also, you can get 50% off with the promo code: MEMORIALDAY.

I recommend that you start with their basic plan at $7.5/month, which is 50% off their regular price.

How to save the most:

• Plan: Basic plan at $7.5/month
• Term: 12 months
• Total cost at checkout: $90.00
• Savings: $90.00

Try MailerLite

Frequently Asked Questions

1. What are the top email marketing platforms all about?

The top email marketing services help businesses manage their emails and use them effectively as marketing tools. Key functions include collecting and sending emails through large contact lists, creating exciting email designs using email templates, creating and editing newsletters, and the management of the contact information of specific individuals who want your products or services.

2. Will social media replace email marketing?

This is what many have been saying for decades, but email still exists and goes nowhere. Either way, people prefer email relationships with the brands they want.  The average American checks their email 20 times a day. That’s at least once an hour. Email marketing campaigns have much higher clicks and conversion rates than social media marketing. Yes, the email is here to stay. Therefore, use the right software to improve your email marketing strategy today.